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mamu

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Posts posted by mamu

  1. I agree with Linda.  You upgraded to a computerized system but your customers are not interested in that, they just want a nice design on their quilts that do not cost them so much.  I have found that if a person is wanting a panto or all over design, they want this because they do not want to add more cost to their quilt.  The only time I have had customers ask for custom or more detailed all over designs is that they are either gifting as a special gift or wanting to place the quilt in a show.  Quilters are looking for the best deal they can get and the best quilting they can get.  You have lost some of your clients because of your increase in price.  You were wanting to off set the upgrade cost and hoping to get your clients to pay for this upgrade, hoping they would appreciate that computerized will make the designs more perfect for them.   I do not have a computerized system and  exclusively do panto's for my customers.  I use to offer both custom and pantos, but found that my bread and butter was in the pantos, so I only do custom for myself now.  There are other longarmers (some computerized) in my small rural area that do custom and some of my customers go to them for custom when that is what they want.   However, they always come to me for their pantos because I offer lower price and a fast turn around time.  These things are very important to them.   I have often thought of upgrading to a computerized system, but only to shorten my time at the machine and produce a better stitch line in designs.  It would help me do more quilts in less time I think, thus the volume of quilts done would actually help pay for this upgrade. 

    As Linda said... offer some incentives to get your clients to come back.  With more people getting their own quilting machines, we need to keep our businesses going with incentive marketing.  Know what your quilters want, know what is being offered out there from other longarmers and adjust your  pricing accordingly.

  2. What I did when I first started out was I made up coupons for a Free quilting, edge to edge I choose the design, lap size or smaller, to be used within 3 months and handed them out to our sew group ladies.  I also made sure my prices were very competitive ...in fact I was less than the norm when first starting out and then after my clientele was established I gradually increased my price.  I do have another perk for loyal clients... 8 paid bed size quilts, gets a Free quilting for a lap size or smaller.

    Doing this I was able to pay off my longarm within 10 months!

     

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