I agree, people DO think that is easy. I got a last minute quilt last year, for a parent's 50th wedding anniversary. All blocks with photos or drawings. She wanted a "quick" "simple" stitch in the ditch. She was shocked when I explained that this was a custom job and how difficult so called simple stitching is. Super king size and she'd budgeted only $100. LOL Wanted me to bind it too. When I gave her the cost, she almost fainted. Finally took it on after she talked to the rest of the family and they helped with the cost, but she decided to bind it herself too. She still had to pay over $600. I got that one done and out! in three days. All ruler and hand guided.